• Digital Marketing & Content Management Officer at AXA Mansard

    work AXA Mansard
    placeLagos
    Date Posted: 2018-01-09

    AXA Mansard is hiring a Digital Marketing & Content Management Officer in Lagos.

    Job Objectives:

     Create an online awareness of the business and use social media platforms to drive

    website traffic

     Design and recommend online sales programs and sets short and long-term online

    sales strategies

     Manage content deployment-publish, review & moderate

     Manage feedback & resolve complaints


    Key Responsibilities and Accountabilities

     Provide ongoing measurement and evaluation of activities and campaigns, as required

     Continually reviewing & actively managing the website and online assets

     Use CRM to track leads and report on trends and campaign success

     Developing and complying with marketing processes and standards

     Creating and delivering engaging digital content

     Ensuring all content and online communication is consistent with company tone of voice

    and meets user objectives and business needs

     Work with relevant teams to design, build and maintain a social media presence for the

    proposition, as well as work on any marketing activity across social media channels,

    exploiting new social media channels and opportunities as they arise

     Conduct search marketing and search engine optimization (SEO) activities

     Develop and manage digital marketing campaigns for online products and channels

     Support ongoing research and analysis of customer data, market conditions and

    competitor data to evaluate end-to-end customer experience across multiple channels

    and customer touch points, as well as track conversion rates.

     Measure and report performance of all relevant digital marketing campaigns and assess

    against goals

    Job Description Partnership Management

     Responsible for optimizing product offerings

     Create an online awareness of the business

     Use social media platforms to drive website traffic

     Design and recommend online sales programs and sets short and long-term

    online sales strategies

     Manage content deployment-publish, review & moderate

     Manage feedback & resolve complaints

    Required Skills and Competencies

     Digital Sense Making, Customer-focused, analytical, and have strong verbal and

    written communication skills

     Current/recent experience in a content management role to include experience

    in developing digital content

     Strong understanding of current online marketing concepts, strategy and best practice

    Qualification

     Relevant first degree in Marketing, Mass Communication, Information Science and

    Media Studies, or any related course

     1 – 2 years’ online marketing & communications experience

     Appreciable skill in writing for public and corporate online marketing communication

    & website analytics tools

    How to Apply

    To apply, send your CV to hrteam@axamansard.com , using the code PAM050118



    work AXA Mansard

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