• Digital Marketing Representative at ​LifeBank

    work ​LifeBank
    placeLagos
    Date Posted: 2018-09-19

    LifeBank, a healthcare technology and logistics company, is hiring a Digital Marketing Representative in Lagos.

    About the role

    The Digital Marketing Representative would be responsible for the planning and implementation of LifeBank’s social media strategy. He/she will develop new ways of increasing the number of donors on the LifeBank platform. He/she will work to grow the voluntary donors base of the company, foster relationships and develop new opportunities for LifeBank’s community department. He/she will work directly with the Sales and Growth departments to develop campaigns that will help LifeBank reach her goals.

    Key Responsibilities

    • Work in line with company policy to achieve set targets and outcomes within schedule
    • Develop and implement digital marketing campaigns
    • Oversee a social media strategy; Create and manage link building strategies, content marketing strategies, and social media presences; develop engaging online content including forums, videos, graphics, and blogs; monitor and analyse content success
    • Write and optimise content for the website and social networking accounts such as Facebook, Twitter and Instagram
    • Track and analyse website traffic flow and provide regular internal reports
    • Keep abreast of new social media sites, web technologies, and digital marketing trends; evaluate new technologies and implement these new technologies in developing campaigns and update current campaigns to include new information; ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
    • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time and improving conversion
    • Write copy for email marketing campaigns; develop and implement email and social media marketing campaigns
    • Develop and implement SEO and PPC strategies
    • Innovate and present new marketing platforms and strategies
    • Forecast marketing campaign growth and ROI for marketing campaigns
    • Use Google Analytics, Google AdWords, and other relevant sites
    • Drive traffic to company pages thus increasing donor signups and donations.

    Educational Qualification

    • University graduate and have undergone NYSC.

    Experience

    • Minimum one year experience in similar role.

    Skills and Abilities

    • Editing and writing skills: proficient in devising and editing content for various digital(Social media) platforms.
    • Excellent video editing skills
    • Strong knowledge of search engine optimization, PPC, Google Analytics, etc.
    • Advanced Word and Powerpoint skills
    • Project management skills: Proficient at handling time-sensitive projects and meeting deadlines
    • Result-oriented team player with exceptional motivation and interpersonal skills.
    • Basic knowledge of graphics design

    Personal Attributes

    • Have a deep desire to work in the Health-Tech industry
    • Sociable and friendly
    • Confident and pleasant
    • Very tech savvy and knowledgeable of current trends
    • Loves a challenge

    Work Environment

    • Work in the office on a shift system
    • May be required to work weekends
    • Would be required to attend company events

    Method of Application

    To apply for this job, kindly send your C.V with Job title as the subject of the mail


    work ​LifeBank

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