Market Research Analyst Job Description
A market research analyst is a person whose job is to gather information about issues relating to marketing products or services. Market research analysts conduct customer surveys and analyze market trends and buying patterns of buyers. Through their research, they contribute to the production process of products by gathering market intelligence for producers and helping them understand their competitors activities and customers wants and needs.
A market research analyst should be honest, enquiring, logical, methodical and persistent, and have the ability to communicate effectively and relate to a wide range of people. Their research results should capture insights into the products markets they are studying and predict future market trends, thus helping their organization make decisions and set priorities.
Pursue a career in market research if you have natural curiosity about what’s happening around you and enjoy examining or inquiring into the events to discover facts.
What does a Market Research Analyst do?
Market research analysts may do some or all of the following:
- discuss research projects with clients
- plan and develop surveys and questionnaires
- organize and administer surveys
- train and supervise survey personnel
- examine and analyze research results
- make suggestions and recommendations to clients from your analysis
- write research reports to present to clients
- present and explain findings to clients, and answer questions to clarify issues
Where does a Market Research Analyst work?
Market research analysts usually work normal office hours, but may sometimes work overtime and weekends to meet deadlines. They work indoors in offices and outdoors in the field. They may travel to meet with clients or to supervise surveys. Their job may be stressful as it involves fact finding and analysis.
What is Required to Become a Market Research Analyst ?
To become a market research analyst, a bachelor’s degree in business, marketing, geography, mathematics, statistics, sociology, psychology, or computer science is helpful.
Secondary school students interested in becoming market research analysts should take preparatory subjects such as math, business, economics, statistics and computer science.
Knowledge, Skills and Attributes
Market research analysts need to have:
- honesty and integrity
- good attention to detail
- good communication and presentation skills
- good judgment and decision making skills
- analytical and problem solving skills
- networking skills
- research skills
- organizational skills
- computer skills
- time management skills
- the ability to work well independently and in a team
- the ability to work well under pressure
- the ability to handle sensitive information and documents with confidentiality
- knowledge of survey and interview methods
- knowledge of advertising and marketing
- knowledge of project management principles and practices
- knowledge of human behavior
- knowledge of statistical modeling software
- knowledge of contemporary issues
- knowledge of relevant business laws and regulations
Should I be a Market Research Analyst ?
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