• Online Merchant Job Description

    An online merchant is someone who sells products online for themself or for a company. Many online merchants are employed by companies operating online stores for the purpose of ensuring that the products displayed on their online stores are categorized and positioned in such a way that will entice site visitors to make purchases.

    An online merchant should be comfortable working with technical tools and doing things in a technology based environment. They should be well organized, enthusiastic, observant, resourceful, detail-oriented and determined, and have good knowledge and understanding of web analytics.

  • What does an Online Merchant do?

    Online merchants may do some or all of the following:

    • group and categorize merchandise for sell online
    • work with web developers and guide them in developing appropriate layouts
    • monitor and help enhance the effectiveness of internal site search
    • monitor and analyze users behavior on the site
    • monitor and report on sales activities
    • work with marketing and management crew to analyze business trends and recommend strategies for improving sales
    • receive and process payment from customers using ecommerce systems
    • use social media to promote merchandize
    • guide and supervise subordinate merchandisers
    • ensure excellent customer service and satisfaction
    • research other retail sites frequently to keep up-to-date on new technology
  • Where does an Online Merchant work?
  • Working Conditions

    Online merchants may work from home, in offices or anywhere an internet access is available. They are sometimes required to work long, irregular hours, including evenings and weekends, and may sometimes be on call.

  • What is Required to Become an Online Merchant ?

    To become an online merchant, a degree and some online merchandising, marketing or ecommerce experience is helpful.

  • Modules
  • Specializations
  • Knowledge, Skills and Attributes

    Online merchants need to have:

    • patience
    • confidence
    • adaptability
    • carefulness
    • creativity and innovation
    • integrity and responsibility
    • good listening and communication skills
    • good judgment and decision making skills
    • time management and organizational skills
    • analytical and problem solving skills
    • sales and marketing skills
    • numerical and computer skills (Excel, Word and PowerPoint)
    • the ability to learn new skills and utilize new technologies
    • the ability to work well independently and in a team
    • the ability to work well under pressure
    • knowledge of e-commerce concepts
    • knowledge of project management principles and practices
    • knowledge of project management principles and practices
    • knowledge of search engine optimization techniques
    • knowledge of pay-per-click advertising
    • knowledge of content management systems for ecommerce such as PrestaShop, Magento or osCSS


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