• Digital Marketing Analyst at GOF Autos Limited

    work GOF Autos Limited
    placeLagos
    Date Posted: 2019-04-29

    GOF Autos Limited is a limited liability company, an indigenous company, with a strong Automotive, Auto-services, Automake and Auto-bake service in Lagos State, Nigeria. We are hiring a Digital Marketing Analyst in Lagos.

    Job Description

    • Overseeing all content creation activities for the organisations website.
    • Working closely with the marketing team to devise a web content strategy that aligns with the company's wider goals.
    • Creation of a content marketing calendar to ensure regular content on the website throughout the year.
    • Writing entertaining and informative search engine optimised copy.
    • Targeting keywords set by the online marketing manager and basing articles around them.
    • Keeping up to date with industry best practice and monitoring content activities of competitor websites.
    • Assisting the online marketing manager with ad-hoc copywriting.
    • Repurposing content for di"erent mediums including social media and video.
    • Creation of entertaining and informative video content for the website.
    • Working alongside the social media manager to create content for the di"erent social media channels.
    • Updating all sections of the website including homepage and all other categories.
    • Training the ecommerce team on how to use the website content management system.
    • Knowledge on wordpress backend ï‚· Devising strategies to drive online tra%c to the company website.
    • Tracking conversion rates and making improvements to the website.
    • Developing and managing digital marketing campaigns
    • Utilising a range of techniques including paid search, SEO and PPC.
    • Overseeing the social media strategy for the company.
    • Managing online brand and product campaigns to raise brand awareness.
    • Managing the redesign of the company website.
    • Improving the usability, design, content and conversion of the company website
    • Responsibility for planning and budgetary control of all digital marketing
    • Previous experience working as Graphic Designer ideally in a similar industry would be a strong advantage.
    • You will be creative and passionate about graphic design with an organised and time sensitive approach to your work.
    • The ability to produce creative material to sometimes short deadlines is essential.
    • An up to date portfolio will be essential for any graphic design roles you apply for.

    Requirements

    • Degree educated ideally from English, marketing or Journalism,Business Admin with Digital trained background or related degree.
    • Highly articulate with an excellent command of written English.
    • Creative minded with an ability to conceive interesting ideas for new content.
    • Previous experience working as a content manager or copywriter would be an advantage.
    • The Digital Marketing Manager oversees the digital marketing strategy for the company.

    How to Apply

    Interested and qualified candidates should send their CVs on or before 5th May, 2019.

    Note: Only shortlisted candidates will be invited.


    work GOF Autos Limited

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