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Digital Marketing & Content Management Officer at AXA Mansard
AXA Mansard is hiring a Digital Marketing & Content Management Officer in Lagos.
Job Objectives:
Create an online awareness of the business and use social media platforms to drive
website traffic
Design and recommend online sales programs and sets short and long-term online
sales strategies
Manage content deployment-publish, review & moderate
Manage feedback & resolve complaints
Key Responsibilities and Accountabilities
Provide ongoing measurement and evaluation of activities and campaigns, as required
Continually reviewing & actively managing the website and online assets
Use CRM to track leads and report on trends and campaign success
Developing and complying with marketing processes and standards
Creating and delivering engaging digital content
Ensuring all content and online communication is consistent with company tone of voice
and meets user objectives and business needs
Work with relevant teams to design, build and maintain a social media presence for the
proposition, as well as work on any marketing activity across social media channels,
exploiting new social media channels and opportunities as they arise
Conduct search marketing and search engine optimization (SEO) activities
Develop and manage digital marketing campaigns for online products and channels
Support ongoing research and analysis of customer data, market conditions and
competitor data to evaluate end-to-end customer experience across multiple channels
and customer touch points, as well as track conversion rates.
Measure and report performance of all relevant digital marketing campaigns and assess
against goals
Job Description Partnership Management
Responsible for optimizing product offerings
Create an online awareness of the business
Use social media platforms to drive website traffic
Design and recommend online sales programs and sets short and long-term
online sales strategies
Manage content deployment-publish, review & moderate
Manage feedback & resolve complaints
Required Skills and Competencies
Digital Sense Making, Customer-focused, analytical, and have strong verbal and
written communication skills
Current/recent experience in a content management role to include experience
in developing digital content
Strong understanding of current online marketing concepts, strategy and best practice
Qualification
Relevant first degree in Marketing, Mass Communication, Information Science and
Media Studies, or any related course
1 – 2 years’ online marketing & communications experience
Appreciable skill in writing for public and corporate online marketing communication
& website analytics tools
How to Apply
To apply, send your CV to hrteam@axamansard.com , using the code PAM050118
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