• Growth Marketing Associate at She Leads Africa

    work She Leads Africa
    Date Posted: 2021-05-10

    She Leads Africa is a community that helps young African women achieve their professional dreams. We are hiring a Growth Marketing Associate in Lagos

    Job Details

    The Growth Marketing Associate will be responsible for making sure that we rapidly grow our community by identifying fresh ideas and forward-thinking strategies that will be used in gathering sign-ups on all social media platforms.


    • Brainstorm traditional and creative ideas on how to grow our community across social media platforms and newsletter subscriptions.
    • Grow and expand company social media presence into new social media platforms
    • Increase engagement and brand awareness across existing platforms including Facebook, LinkedIn, Twitter, and Instagram
    • Promote community events using social media channels
    • Create and implement social media marketing plans and editorial calendar
    • Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness of marketing strategies
    • Analyze and report on monthly, quarterly, and annual ad spend. You will be responsible for a massive part of what grows our business. Understanding the data and acting on it is essential
    • Exchange ideas/data/feedback with other departments in order to present results
    • Prioritize growth across all digital platforms
    • Scale and automate the growth processes
    • Create content to grow Facebook, Twitter and Newsletter channels
    • Develop a holistic media strategy that drives the business forward efficiently and at scale
    • Develop social media campaigns with scope and KPIs that set each program up for success
    • Work collaboratively with the marketing department to develop and execute plans according to business objectives, with relevant creative, messaging, placements, targets, etc.

    We are looking for someone who:

    • Is data-driven and a data-geek with a clear understanding of data, analytics, metrics, and statistics
    • Has an understanding of social media metrics, the ability to interpret the results and take action to increase the effectiveness of social media campaigns
    • Has a deep understanding, and more importantly a passion for social media and all the rapid changes
    • Has Graphic design and photo/video editing skills. You do not need to be a Photoshop master (yet), but must at least know Canva or be able to create graphics for thumbnails in another software
    • Has a passion for creativity, social media, marketing, and engaging people
    • Is willing to learn
    • Has a startup mindset
    • Has good knowledge of Google Analytics, FB Ads, A/B Testing and Data Analytics
    • Has editing and copy-writing skills
    • Has good knowledge of both inbound and outbound marketing
    • Is performance and result-oriented
    • Is curious and creative
    • Is relentless in the pursuit of growth


    • Full-time position

    Hours of work:

    • 50 hours per week, the usual working hours are from 9:00am - 6:00pm WAT.
    • There will be a requirement from time to time to start work earlier or finish later as the role

    work She Leads Africa

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