She Leads Africa is a community that helps young African women achieve their professional dreams. We are hiring a Growth Marketing Associate in Lagos

Job Details

The Growth Marketing Associate will be responsible for making sure that we rapidly grow our community by identifying fresh ideas and forward-thinking strategies that will be used in gathering sign-ups on all social media platforms.

Responsibilities:

• Brainstorm traditional and creative ideas on how to grow our community across social media platforms and newsletter subscriptions.
• Grow and expand company social media presence into new social media platforms
• Increase engagement and brand awareness across existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Promote community events using social media channels
• Create and implement social media marketing plans and editorial calendar
• Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness of marketing strategies
• Analyze and report on monthly, quarterly, and annual ad spend. You will be responsible for a massive part of what grows our business. Understanding the data and acting on it is essential
• Exchange ideas/data/feedback with other departments in order to present results
• Prioritize growth across all digital platforms
• Scale and automate the growth processes
• Create content to grow Facebook, Twitter and Newsletter channels
• Develop a holistic media strategy that drives the business forward efficiently and at scale
• Develop social media campaigns with scope and KPIs that set each program up for success
• Work collaboratively with the marketing department to develop and execute plans according to business objectives, with relevant creative, messaging, placements, targets, etc.
  

We are looking for someone who:

• Is data-driven and a data-geek with a clear understanding of data, analytics, metrics, and statistics
• Has an understanding of social media metrics, the ability to interpret the results and take action to increase the effectiveness of social media campaigns
• Has a deep understanding, and more importantly a passion for social media and all the rapid changes
• Has Graphic design and photo/video editing skills. You do not need to be a Photoshop master (yet), but must at least know Canva or be able to create graphics for thumbnails in another software
• Has a passion for creativity, social media, marketing, and engaging people
• Is willing to learn
• Has a startup mindset
• Has good knowledge of Google Analytics, FB Ads, A/B Testing and Data Analytics
• Has editing and copy-writing skills
• Has good knowledge of both inbound and outbound marketing
• Is performance and result-oriented
• Is curious and creative
• Is relentless in the pursuit of growth

Commitment:

• Full-time position
  

Hours of work:

• 50 hours per week, the usual working hours are from 9:00am - 6:00pm WAT.
• There will be a requirement from time to time to start work earlier or finish later as the role
  dictates.