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Market Research Analyst at Intelex Consultants
Intelex Consultants - We are a team of professionals who provides expert advice in business, education, law, regulatory compliance, health care and security Issues. We are recruiting to fill the position of a Market Research Analyst in Lagos.
Job Description
- We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions.
- The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.
Responsibilities
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile andanalyzestatistical data using modern and traditional methods to collect it
- Perform valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties researches and implement best practices
Requirements
- BS degree in Statistics, Marketing or related field
- 2-5 years work experience.
- Proven Market Research Analysis experience
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Search engines, web analytics and business research tools acumen
- Familiarity with CRM programs
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
- Working knowledge of data warehousing, modelling and mining
- Strong analytical and critical thinking
- Applicant MUST reside in Lagos
Salary
N120,000 - N150,000 / month.Method of Application
Interested and qualified candidates should apply on or before 30th March, 2021.
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