• Marketing Communications Executive at CreditClan

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    Date Posted: 2021-01-13

    CreditClan is a full Technology Company with the sole mission of solving all credit problems in Africa. We are recruiting to fill the position of a Marketing Communications Executive in Lagos (Victoria Island)

    Job Description

    • Responsible for the company's marketing initiatives. Uses market research and analysis to direct marketing strategy and planning
    • Production of all promotional materials and marketing campaigns. Reports marketing and sales results to senior executives.

    Job Duties

    • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
    • Deploy successful marketing campaigns and own their implementation from ideation to execution.
    • Experiment with a variety of organic and paid acquisition channels like content creation, content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
    • Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
    • Build strategic relationships and partner with key industry players, agencies and vendors.
    • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
    • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
    • Analyze consumer behavior and adjust email and advertising campaigns accordingly
    • Establishes marketing goals based on past performance and market forecasts.
    • Oversees current offerings and comes up with initiatives for new products or services.
    • Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
    • Develop detailed marketing plans for all media channels and sales teams.
    • Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
    • Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
    • Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.
    • Works within the department budget to develop cost-effective marketing plans for each product or service.
    • Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives.

    Job Qualifications

    • Bachelor's Degree
    • Experience: Minimum of 2 years.

    How to Apply
    Interested and qualified candidates should send their CV on or before 15th February, 2021, using the Job Title as the subject of the email.

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