Primera Microfinance Bank Limited, your partner for growth, is a fully licensed technology-driven finance platform that offers financial solutions to businesses and individuals. Anchored by a strong balance sheet and an experienced, hands-on management team, we enhance financial inclusion by offering suite of financial services to meet the needs of clients.

We are recruiting to fill the position below:

General Roles & Business Goal

• Identify business opportunities, maintain existing relationships and position Primera MFBank’s Payroll Lending Private, to be the leading choice in the market.
• To contribute significantly to the bottom line of the bank through excellent service delivery.
• Maintain a robust sales pipeline channel for efficiently meeting sales target.
• Create quality risk assets

Job Description

• Proactively identify the needs of potential customers and offer appropriate financial services and products.
• Conduct research and analyse data to identify and define target audience.
• Research and Analyze market trends, competitor offerings, demographics and other information that affect marketing strategies.
• Create quality risk assets.
• Meet targets in asset creation.
• Drive CASA growth.
• Deliver quality customer service in response to customer enquiries.
• Build and maintain good relationship with clients.
• Prepare weekly and monthly report on marketing activities.
• Prepare monthly performance review report.
• Perform other duties as may be assigned by the Team Lead or Head, Personal Banking.

Key Performance Indicators:

• Customer acquisition, retention and cross-sell.
• Grow business volumes and revenue.
• Grow lead conversion rate.
• Maintain NPL at 3%

Qualifications

• A good 1st degree in Banking & Finance, Marketing, Economics, Statistics, Sociology or any related field.
• A minimum of 2 years operational experience in banking, particularly in marketing
• Membership of the Chartered Institute of Marketing (CIM)and Institute of Direct & Digital Marketing or any other related qualifications are an added advantage.

Required Skills:

• Target driven and results oriented
• Analytical risk management skills
• Strong verbal and written communication skills
• Excellent relationship and people management skills
• Excellent efficiency for handling client related issues and providing solutions where required
• Computer Proficiency
• Good knowledge of digital and online marketing methods
• Understand data analytics
• Multitasking in order to successfully handle multiple accounts
• Must be tech-savvy
• Demonstrates exceptional strategic thinking and planning abilities
• Self-starter with mature analytical skills and ability to work under pressure
• Innovative and forward thinking, with a track record of executing new ideas.

Method of Application
Interested and qualified candidates should click the link to apply on or before 31st December, 2021.